From David Armano at Logic + Emotion and Critical Mass:
"I believe what we're experiencing right now is the beginning. It's why the media (and social media) landscape is fragmented. But instead of consolidation, maybe—just maybe the way we interact with brands, companies and their products and services will enter a state of flow. Probably not all—but maybe some. Infinite touch points means that options may seem endless, but the ideal experiences we have don't feel overwhelming."
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