In January of 2008, I created what I called the "Enterprise Edge Matrix" that mapped players who were targeting emerging opportunities at the edge of the enterprise.
Who will be able to drive and monetize a viral enterprise application first? Today's enterprise "core" leaders or the emerging enterprise "edge" visionaries?
While I realize it needs some refinement, I believe the updated edge map highlights at least 3 significant trends from the past 12 months.
- Enterprise Core Vendors ( e.g. IBM, Cisco, Microsoft and Nokia) have aggressively moved to capture edge opportunities by introducing and/or acquiring new social, collaborative and mobile applications that directly target and are adopted by enterprise end users. These solutions are branded and packaged as extensions to existing products and revenue streams.
- Enterprise Edge Visionaries continue to add users but have not moved to monetize.
- Emerging players are moving to leapfrog competitors with applications representative of Future State characteristics.
Even with current economic conditions in mind, applications that target and deliver directly to enterprise business users will see increased viral adoption and monetization.
It would be interesting to hear how you'd refine this year's Edge Matrix... and what you think it will look like in early 2010.