[ I believe ] that a new era is dawning for what you might call the datarati—and it's all about harnessing supply and demand.
"What's ubiquitous and cheap?" Varian asks. "Data." And what is scarce? The analytic ability to utilize that data.
Hal Varian, Chief Economist at Google , Wired - May 2009
"Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well."
Luke Wroblewski, Sr. Director, Product Ideation & Design, Yahoo
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